For 15 years our founders have been at the forefront of insurance and technology. We are frequently consulted by the media and consumer advocates as a source for unbiased information. Below is a sample of our media and consumer advocate references.

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Dec 2018. Popular financial industry podcaster interviews Glenn Cooke on a variety of life insurance subjects.

August 2016. This industry magazine shines a spotlight on Glenn Cooke and his challenges as he breaks new ground with the life companies.

March 2016. Glenn is invited to do the first AMA ever (Ask Me Anything) in the popular personal finance Canada sub.
January 2016. The Globe and Mail quotes Glenn on the subject of Critical Illness Insurance.

November 2015. In the November edition of the magazine, Glenn Cooke is referenced on how much life insurance consumers should have.

September 2015. The U.S.’s premium insurance news magazine quotes Glenn Cooke in their annual article on technology and insurance.

September 2015. Interviews Glenn Cooke on the subject of Critical Illness insurance and recent marketing efforts by some life insurance companies., a resource for American insurance brokers, interviews Glenn Cooke on how he offers life insurance to consumers through his website and over the internet.

August 2014. Alberta PrimeTime TV interviews Glenn Cooke on critical illness insurance.
August 17, 2014. Glenn Cooke is quoted extensively on some of the pitfalls of Critical Illness insurance.
September 2014. Canadian Money Saver magazine publishes Glenn’s article on pitfalls of no medical exam life insurance. Glenn even made the cover of the magazine!
Insurance industry journal publishes an article by Glenn Cooke on how to sell life insurance online.
April 2014, Toronto Star journalist Sheryl Smolkin’s article  on the pitfalls of critical illness insurance quotes Glenn Cooke.

Rob Carrick of the Globe and Mail mentions an article on Critical Illness Insurance written by Glenn Cooke. March 11, 2014

January 14, 2014. Preet Banerjee, Globe and Mail columnist and star of TV show Million Dollar Neighbourhood quotes Glenn Cooke numerous times in his new book “Stop Over Thinking Your Money!”

Glenn Cooke answers the question “how much life insurance?”.

July 2, 2013, James Daw points to a life expectancy calculator developed by Glenn Cooke.  An excellent article, James points out that a life expectancy calculator doesn’t just show you your ‘average’ life expectancy, but also notes that 50% of people will live past that average.

March 18, 2013. Glenn was interviewed by Gail Vaz-Oxlade on the controversial subject of life insurance on children.

December 2012. This article quotes Glen Cooke extensively as it discusses the pricing of the much-maligned whole life, showing that recent changes have made it more competitive.

September 22, 2012.  This conference gathered the top Canadian financial bloggers and traditional media (Toronto Star, etc).  Glenn Cooke spoke on busting life insurance myths perpetuated on the internet (i.e. buy term invest the difference, whole life cash values, renewing term polices).

July 2012.  Gail Vax Oxlade interviews Glenn Cooke live about life insurance on her radio show.

September 1, 2012. Larry MacDonald interviews Glenn Cooke about his investing approach based on research rather than sales hype.

CBC — JHR's Night for Rights

October 2011, CBC News publishes an article on Disability Insurance, quoting Glenn Cooke on alternative options to group employee benefits.

Secure a healthy financial future,make the most of your money

May 2011, (Sympatico Finance) quotes Glenn in an article title “Six things you need to know about life insurance, and references our calculators.

MapleMoney - The Canadian Source For Personal Finance

Spring 2011, Canadian Finance Blog publishes an article by Glenn Cooke with tips on how to save money on life insurance.

December 2010, MoneySense magazine publishes “Run for your Life” that quotes Glenn extensively. The article discusses the domino effect where one company raises their rates and others follow shortly, and how this is expected to impact permanent insurance premiums in late 2010 into 2011.

CityNews Ottawa - CIWW - AM 1310 - Ottawa, ON - Listen Online

December 2010, 1310 News Radio Ottawa interview Glenn Cooke for his comments on Canadians not buying enough life insurance.

Today's Parent

Fall 2010, Today’s Parent magazine quotes Glenn Cooke on an article on financial review for Canadian families.

Million Dollar JourneySeptember 8, 2011, popular online financial journal publishes an article by Glenn Cooke titled “Is your life insurance policy about to implode?”. The article discusses how the recent stock market crash has caused problems with many Canadian’s life insurance policies.

September 8, 2010, Gail Vaz Oxlade (star of TV shows ‘Til Debt do Us Part and Prince$) publishes a three part series on life insurance authored by Glenn Cooke. The articles provided an easy to understand primer on life insurance needs for Canadian families with dependants.

CBC — JHR's Night for Rights

February 23, 2010, references a mortality calculator created by Glenn Cooke in an article on Canadian life expectancy. Our life expectancy calculator contains historical data going back to 1801 and was developed with the assistance of an actuary.

Canadian Capitalist (@CCapitalist) | Twitter

2008, Prominent financial blogger Canadian Capitalist publishes an article by Glenn on how to calculate the amount of life insurance one needs.

Investment Executive


2007, Investment Executive magazine quotes Glenn Cooke on online life insurance in Canada.