Our leader
Glenn Cooke is a thought leader in the life insurance industry. He started ecommerce in 1999 with an actuarial bookstore that rapidly dominated in Canada against decades strong competitors. In 2000 he moved to social media, partnering to create the worlds largest actuarial forum, sold in 2004 for six figures USD.
From 2002-2006 under the banner of Insurance Squared, Glenn provided online marketing services to Canadian and American life insurance agents. Working with monthly budgets in excess of $50k, his services also drove numerous insurance websites to top ranking that were sustainable – lasting years. In fact, a website that he ranked in 2006 and ranked until it was sold in 2018 without further SEO work, is now returning to the rankings with Google’s latest algo update in early-mid 2024.
In 2006 he became one of the first Canadian life insurance agents to market and sell life insurance non-face to face; a number of Canadian life insurance companies reviewed his business model for compliance and underwriting in order to create their guidelines for all of their advisors.
Today he’s leading Only Insurance into the next step – a scalable startup to market and sell life insurance to Canadians online.